Director of Marketing.

Chief Operating Officer.

Bookkeeper. Content Development Manager. Copywriter. Tech Support. Client Care Specialist.

As a business owner, you wear a LOT of hats throughout the week. And while juggling it all as an entrepreneur is expected, you need to be fully aware that not all of your hats are as cute created equal. For instance, marketing outweighs bookkeeping, because marketing brings in clients, and clients bring in the money. No clients mean there is no beekeeping. Got it? Good.


Not only that, but you also need to consider how much time you’re spending wearing each hat. If you spend your entire day trying to publish one blog post (first draft, edit, find an image, SEO, publish) and you put off sending an email to your list, how are you moving forward?

Sure, you might have a really insightful blog post, but if no one reads it, does it really matter?

In your ideal world, you’d simply put on your CEO hat and delegate the rest (maybe to your amazing VA team?) but in the real world, you don’t always have that option. Instead, we need to work smarter and take notice of how we are spending our time.

Prioritize Your Daily Tasks

We all have different skills and sweet spots when it comes to the tasks we want and need to do. You might love customer support and hate bookkeeping (like me), while someone else enjoys the numbers game and doesn’t like dealing with the help desk. But regardless of your personal preferences, one thing is certain: money-making tasks should be at the very top of your to-do list.

That might mean product creation, email marketing, client outreach, webinar development, or something entirely different. Identify those money-making tasks in your business and be sure to prioritize them every single day.

Know the Difference Between Important and Urgent

In his classic book, The 7 Habits of Highly Effective People, Stephen Covey recommends prioritizing tasks based on a time-management grid. Every task is assigned to a quadrant of the grid, based on whether it is urgent, important, both, or neither.

Once you know where a task falls on the grid, you’ll immediately know what you should be working on. For example, marketing and planning are important but not urgent. A ringing phone is urgent, but not important. The sales page for your new program, which is launching tomorrow, is both urgent AND important.

So, before you prioritize your daily to-do list, think about where each of your tasks falls in the quadrant, and schedule them accordingly.

Will you always be working on the best task for right now? Probably not. Nor will you always use your time as wisely as you could. But by making a conscious effort to organize and prioritize your days, you’ll find it’s a lot less stressful and overwhelming to manage your small business.

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