What’s the point of creating content if it doesn’t do something for you in return?
This post is part of a series of posts about creating profitable profit. The full list of links is at the bottom.
The content you create should always be doing something for you, even if it’s just to bring you joy. However, if you’re reading this, you’re likely trying to make money or educate people with your content, so let’s talk about profitable content.
The key to creating profitable content is to know who it is you’re creating it this content for.
Who is your audience?
What are their pain points?
Can they afford your solution?
No matter how well-written or how professionally recorded your content is, it’s not going to be profitable unless you clearly identify who your reader or listener is.
To create profitable content that keeps your client list engaged and thriving, you need to write your content wisely and strategically. It will help you leverage the content you have and the content that you will create for a better, more reliable income.
By creating a content plan and intimately knowing what your audience needs, you will increase your income tenfold and serve your ideal clients better, so that you become the expert that they need and ultimately, hire.
There are many moving parts when it comes to creating your profitable content plan and creating profitable content. We are going to cover this in nine simple steps.
So, let’s get started and create your profitable content plan!
Before you start marketing your content, you need to know to whom you are selling. When you’re blogging, you need to know who your readers are. Any content that you put out, whether online or offline, needs to speak directly to your ideal client. Your content needs a purpose but not just any purpose: a profitable one.
For your content to be profitable, you should speak to your ideal client and your target market base. It makes no sense whatsoever to just write anything and expect people to respond. Experts call that “hope marketing,” where you create the content, publish it, then HOPE it resonates with someone – anyone – who will buy your products or packages. Why leave your marketing to fate?
Why do you need to know so many details about your target market? Because then you will know without a doubt whether your solution to their problems is affordable to them. You will know if one particular product will perform better than another, based on this market’s practices and preferences. Why spend time creating an eBook when your market prefers group coaching sessions? The only way your content will be profitable is if it’s tailored specifically to the needs of your market.
For instance, I know an avid golfer who receives a high-end golf magazine (that he never subscribed to), but this magazine company decided to comp him free issues. The problem is, even though this golfer makes a decent living, he scans through the magazine in about five minutes because the articles and the ads are well above his salary, to the point of being profoundly out of reach. In this case, the magazine company wrongly lumped this golfer into their target market even though he can’t afford anything in their publication. This is a great example of why you need to know your audience.
Identify Your Target Market
Yes, this is Marketing 101; however, everyone starts here because it is, without a doubt, both the most important step and the most overlooked step. Don’t skip it just because you think you’ve done it before. Do it again and go deeper every single time you come across this exercise.
People are sophisticated beings and there are various criteria they should meet to become part of your target market. As in my golf example earlier, just because my friend is a golfer doesn’t mean he’s part of the target market for this high-end magazine. They didn’t consider his income level, where he lives, or whether he currently belongs to a golf club. Instead, the magazine is HOPING that he’ll read it and make a purchase. Not going to happen because he only meets one criterion in their formula.
Let’s get down to understanding your ideal client, creating your client profile, your niche market, and sub-niches within the category of your niche market, including the topics that would pertain to their interest. By doing this, it will help you turn your content into cash. The following questions need to be answered very specifically about your ideal client:
- Are they male or female? Choose one.
- What is his or her age? Be specific.
- Is this person married?
- Does he or she have children?
- What city and state do they live in?
- What is his or her name?
- What does this person look like?
- Describe a typical day in their life.
- What are his or her daily struggles in their life?
- What is their highest level of education?
Paint a full, complete picture of what your ideal client faces every day so that you learn how you can help them better than anyone else.
After you’ve identified your ideal client’s struggles and your client profile, let’s talk about your niche market. Within their struggles, you’ll find pain points. This is where you will drive most of your marketing and content, to their pain points. Some people don’t like this because they feel like they are focusing on the negative. However, you’re here to learn how to help people transform their lives. You’re here to help them through their struggles and make a difference. People don’t lay awake at 3:00 in the morning Googling all the stuff that makes them happy; they are searching for answers to their problems.
For example, if you are a weight loss coach who specializes in helping women over the age of 40 lose stubborn body fat, then your niche market would be women searching for weight loss plans, or working moms who don’t have time to meal prep.
Within that base market, you will also have sub-niches, within the category of your primary niche market. For example, if one of your clients in your niche market does not know how to cook, then they also don’t know how to meal prep, plan healthy meals, or choose the right ingredients at the grocery store. These would be your sub-niches.
So, find two to three sub-topics that pertain to your niche market. Now that you’ve identified who you’re selling your content to, this will help you in the next steps to leverage and create content that will turn into cash.